In 2010, when Instagram was launched, it has taken the social media world by storm. Instagram is probably the only social media platform where everyone is found along with their pet cat. Moreover, almost all the brands find it mandatory to have their presence on Instagram. The main reason behind that is more than one billion monthly and active users of this platform, with almost five hundred million stories on their accounts. Also, most of the Instagram users are adults who are the main potential clients for any business.

Instagram Marketing Tips

Having mentioned the importance of the Instagram account, we must move forward to the main task. It is the marketing on Instagram so that it can help you increase the reach and engagement on your posts other than the number of followers and likes.  

1. Switch to the business profile

If your Instagram account is private, there are high chances that your mind gets ignored along with your posts in it. You should switch to a business account as soon as possible because this is the basic step to boost up the marketing game on your Instagram account.

2. Use available Instagram tools

One thing which is most amazing about Instagram is its free tools for the marketing of your business or blog. This helps in the maintenance of good content, its reach, and engagement. For example, Instagram has this amazing feature of giving you insights about every post. You can use that information and utilize it in a more optimized content on social media.

3. Post product teasers

Instagram has introduced this amazing feature of stores which can be used to post product teaser, which slowly and gradually recruits more audience to your account. Once you are successful in attracting the audience, you can make them buy your product with an amazing marketing campaign.

4. Sponsored ads and stories

Instagram already has enabled business accounts with so many amazing free features. But your reach can increase to manifold if you use paid and sponsored ads on the platform. This is one of the ways to reach the maximum target audience. 

5. Partner with each other

This is also a very effective way of doing Instagram marketing. If you are an influencer, you can collaborate with other influencers, and if you run a business, you can still collaborate with them.

Digital marketing courses Pakistan include a very meticulously formulated course, and its components are professionally instilled into the minds of the learners until these skills become your reflexes. Such a level of courses is available at ITHeight.

Search engine optimization is based on a long list of actions that you must take if you want to increase the ranking of your content on the search engines or any other social media platform. You might have noticed that your content is not being ranked on Google or another search engine despite your content being of high quality. It is because others are making a conscious effort on search engine optimization, and you are not. If you are not doing it the right way, you need to look at the following methods to boost your content ranking.

1. Increase the speed of page loading and image optimization

Besides creating high-quality content, you must also focus on the image optimization you post on your website. This is especially crucial for those who are building up their website for business and selling purposes. Moreover, you must also look into the boosting up of the speed with which your website opens. If your website is slower to open people to lose interest and move on to a faster version causing you a lower ranking on the search engines. 

2. Start blogging and use backlinks

Blogging has proved to be extremely great for your content optimization. Even if your ultimate goal is a successful online business, you must begin the blogging to lay the foundation of increased sales by getting high ranking on the search engines and social media.

3. Keep your content and website readable

You must take care of the fact that your website must be readable for the audience. It is not just the text, but the overall vibe or structure of the website must be readable and not a punishment for the eyes. Make sure you are using a relevant and nice theme, and the images are catchy and decent. Moreover, your audience must find it easy to find any content on your website.

4. Regularly Optimize your website for mobile

It is by far the most effective way of improving your ranking in SEO. You can easily lose the audience and clients on your website if you don’t regulate and optimize its content on a regular basis. This applies to those websites also that were once built with amazing content initially.

The above-mentioned ways form just a portion of the SEO training. The SEO training in Lahore has got all the features that can immediately enhance one’s ability to produce better content and work better in SEO. ITHeight is the place of choice for such courses and welcomes interested people for learning.

Ever wonder why it takes an eternity for some websites to load, while others open right away? That is because some websites contain content, like videos and images, which takes time to load. In a world where instant gratification is a way of life, a few seconds’ or minutes’ wait is simply unacceptable. 

Google Chrome, the search engine giant Google’s browser, is soon introducing a feature that will let users know whether a website takes longer to load or not. Generally, when a user searches for something, they input a couple of keywords, and Google’s algorithms produce the results it deems most suitable in connection with the keywords. Websites are arranged in order of relevance, with the top spot going to the website that is ranked as the best option by the search engine. Users get the name of the website, and a brief description of what the website is about and clicking on the hyperlink opens up the website.

With Chrome’s new feature in place, users will get to know how a website ranks in terms of loading time as well. Long loading time may put some people off from clicking the website. This is why it matters so much that websites keep their loading time as low as possible. Anyone wishing to access their website knows that not only is a website relevant but also fast because no one wants to waste time waiting for a webpage to load. 

These new changes are expected to be implemented soon, and it is no surprise that companies have started seeking out the help of SEO experts to help tweak their websites. It is all well and good to have an excellent website, but if users are discouraged by the loading time even to open up the website, it is all just a waste. 

SEO experts are employed to make a website rank better on search engines, like Google. So when a query is keyed in, companies want the user to see their website on the top. Since who really goes on a website on the fourth or even the second page? No one.

Lately, many individuals have sought out SEO training in Lahore due to the high demand for SEO professionals. SEO experts help improve existing websites, and speeding them up is just one of the areas where expert services can be employed. ITHeight is one renowned SEO training center that has been training many young professionals the ins and outs of well-executed SEO. Over the years, it has become a major source of fresh talent for companies seeking to improve their digital image.

Social media marketing has been a constant source of business growth for the past couple of years. Twitter is one of the social media platforms where most people have their accounts, which means any business can reach the maximum number of the target audience.

But even the most populous places need proper and thoughtful strategies for marketing and advertisements. We have shortlisted five most effective marketing strategies which you can utilize and gain more followers and more clients in case of any online business.

1. Set realistic goals

Setting high but realistic goals is makes the foundation of any marketing strategy. In most cases, your focus must be the achievement of customer loyalty by providing quality, increasing sales, and manage to create product awareness in the minds of Twitter users in your target.

2. Research and focus on the target audience

A little homework before actually launching your twitter marketing campaign is the wisest suggestion any expert can give you. You must do a little research on the trends going on in the market. Also, do some homework and identify your target audience on twitter. You must also have an insight into the competition that you are currently facing or might face shortly. This will help you in forwarding strategies and the constant growth of your brand.

3. Use Twitter tools

Twitter is a very effective platform for business marketing. You can use various marketing tools provided on your twitter account. Tweets and direct messages prove to be helpful in most cases.

4. Building a great bio and profile

Whenever a twitter user reaches your account, make sure the profile is attractive enough to catch and hold the attention for a little while. Your bio must be written in a precise and comprehensive manner at the same time. If your profile has catchy themes and good bio, twitter family stops by, which you can utilize for the next strategy.

5. Use hashtags and multimedia

These two are the most effective and most used ways to draw more attention from the twitter user. Using proper and popular hashtags and using multimedia, pictures, videos, and slideshows force your followers to hold on.

Internet marketing is a technique that can make or break your business. You must take up digital marketing courses in Pakistan to learn the proper ways of marketing. If you want to learn more about internet marketing, you can contact ITHeight at any time from the comfort of your home. Social Media Marketing by ITHeight.

What is SEO writing?

Search Engine Optimization is a way through which we can increase the traffic on any website. SEO writing helps in boosting up the visibility of a website and its content. SEO writing forms the basis of web development. During an SEO writing, keywords and their density are kept in mind to make sure the content gets visible in the search engine organically.

Knowledge of keyword density in SEO

1. What is meant by keyword density?

Keyword density is a self-explanatory word, which means the number of a specific word is mentioned in a text for a certain number of times. For example, if a text has five hundred words in total, one word is mentioned four or five times spread naturally in the entire text. This five by five hundred is the keyword density.

2. What is the significance of keyword density in SEO?

Keyword density includes some of the important words that increase the visibility of the content of any website. It also determines the relevance of a web page to the specific keyword or more than one word. The more the number of keywords, the more are the chances of website traffic and its visibility.

3. How can we calculate keyword density?

Keyword density is calculated in the form of percentage most of the time. To calculate the percentage of keyword density, there are a number of different ways. We are going to simplify it for you here. The simplest and most common method of calculating keyword density is dividing the number of keywords by the total number of words and multiply this fraction by a hundred. For example, a total of 5 words in a 500 words text make a keyword density of 1%. A keyword density from 1 to 5 % is considered optimum.

4. Can we increase keyword density?

Simple to this question is yes. You can increase the keyword density by incorporating more keywords of similar kind in one text. But we have to take care of the fact that we don’t want keyword stuffing, we want keyword density in an optimum way.

If language is an issue, then SEO training in Lahore makes it easier for anyone to understand and master the art and science of SEO. ITHeight offers the best and most comprehensive IT trainings in your preferred language.

Web development is probably the most needed practical knowledge in today’s world. We are running businesses based on web development. This article is going to summarize the key difference between Javascript and JQuery for the beginners in the field.

Javascript and JQuery both are two popular languages amongst the programmers. But, the problem comes when they are unable to differentiate or choose between the two. Some web developers prefer javascript over JQuery, and some prefer vice versa. The interesting thing to know here is that some of the new web developers don’t even know the basic difference between the two.

What is Javascript?

Javascript is used for the creation of applications for your desktop. It is also used for the development of many games. Javascript, in its initial times, was not well accepted because it was not consistent with many web browsers. But basically, it is a very dynamic programming language. It is used for making a website or a game more attractive. It helps in the display of objects like flashy elements. It also helps to show occasional pop-ups on the screens. Javascript has now been developed to be more consistent with many of the web browsers, which made it among the language of choice. It now has gained more popularity over time because of its flexibility to work with. Its content is easily adjustable and adaptable to the requirements of the web developers.

What is JQuery?

JQuery is quite similar to JavaScript instead is a specific and very famous library of JavaScript. Many web developers find it difficult to differentiate between the two, and little know the fact that these two are the same. JQuery is just made better to perform many of the functions for JavaScript.

What are the differences between JavaScript and JQuery?

JavaScript is a weakly typed language, while JQuery is fast and efficient. JavaScript controls the document content while JQuery makes the animation and handling easier and faster. While JavaScript is already an interpreted language, JQuery has to be interpreted.

PHP Training in Pakistan

JavaScript, JQuery, and all other components of PHP and MySQL training are available for the newcomers who are new to the field of web development and want to do the certification courses in Pakistan. ITHeight is among the pioneers of offering this training and can be approached by anyone living in any city of the country.

Project integration management is a sub-category of project management. A project manager stays focused on scheduling the project tasks, arranging and purchasing the necessary products, formulating a project team, and making some modifications in it. All the stuff requires really strong nerves, and on the other hand, it requires project integration management for the coordination of all the activities.

What is Project Integration Management?

It is one of the project management areas that help in the coordination of the rest of the nine components of a project management strategy. There are five important constituents of project integration management, all of which are crucial for better and effective project management. These constituents are the initiation of a project, planning of a project, executing the plan and putting ideas into life, monitoring the process and controlling the events and tasks, and a careful and thoughtful closing of a project. These steps, if followed correctly, result in a smooth execution and better results.

What are the Processes of Project integration Management?

Processes of the project integration management are the steps that are actively taken for the management of a project from initiation of an idea to the closing of a complete project. For example, if an electrician is thinking about fixing an out of order washing machine, he must have sound knowledge of the appliances. But most important is that he knows one has to unplug the electricity before even begin the fixing process.

Like the components of a project integration management, there are five processes too. We shall discuss them one by one but briefly.

1. Developing the project charter

It is an extremely high level of description, which consists of all the methodology of the project. It is a document that validates a project.

2. Develop a plan

After this, a plan has to be developed, which is the first step towards the execution of an idea.

3. Management

These are all self-explanatory terms. While executing a plan, one has to keep a check on the areas which are involved in project management.

4. Control and monitoring

This is somewhat similar to the third process but specifically focuses on the control of any forward or backward changes that might take place during the project management.

5. Closing of a project

Some necessary rituals have to take place for the closure of a project in the nicest way possible.

If you are interested in Project management courses in Lahore Karachi Islamabad or anywhere throughout Pakistan, ITHeight is the ultimate go-to institution for anyone to register and benefit from.

What are Backlinks?

Backlink, as the name indicates, is a way that connects or links one website to other external websites. These backlinks serve the purpose of linking one website to another for the search engine optimization. These are external links and are helpful in the transition of a website into another page or a form.

Why Backlinking is essential for SEO?

1. Easy Access to the Website and its Content

Backlinking is considered as part and parcel of SEO. Moreover, it makes your website easily accessible to subscribers. The more access one gets to the website, the more are the chances of high ranking of your website.

2. Google Ranking

Google Ranking algorithms are highly dependent upon the number as well as the quality of backlinks. If your website has more quality content as a backlink, this is considered as a plus point for the website resulting in getting your website a high ranking on the search engine. We can conveniently say here that these backlinks are used by Google and all other search engines as reputation management mean for any website or page no matter how new or old it is.

3. Organic Research and the Importance of Backlinks

Organic research has become the main target of authentic websites with quality content. If you wisely incorporate the SEO through backlinking, it will add up to your organic traffic on the website resulting in an even higher ranking on the search engines. If you backlink your website, it becomes easy for the targeted audience to find you every time they search for the relevant keywords in their search engine. 

4. The Important Factor for SEO

Among the other important factors, backlinking is one of the most important factors in a standard search engine optimization. The search engines find this way an effective one to find new pages and websites. This results in providing you with more visibility on the search engines and enables better SEO.

SEO Training in Urdu

ITHeight is the only place in Pakistan which can teach you easy ways to learn the backlinking and other associated programs and techniques. The good news is that the institute provides SEO training in Urdu for the people who find it a little difficult to comprehend the basic stuff in any other language or form. This makes it a go-to place for all easy yet useful training sessions.

Time is the most precious thing that one has to treasure, even in times of plenty of time. When you have the time in abundance, it is the right time to make the best out of it. The same is the rule applied in project management.

Project management is a vast field, and time management forms the basis of this skill. Let us see why time management is important when it comes to project management.

1. Delivery of projects in time

This is quite simple mathematics to comprehend. If you are managing your time according to the plan and requirement of the project, it is going to help you in the completion of your project in time, and in turn, the delivery happens in time. Over the years, this becomes one of the defining features of you as an individual and your firm as a whole, which is a good thing, right?

2. Less stress more work

It means you are working every day on your project, and all the burden is divided equally into the days that are given to you for the completion of a particular project. It saves you a lot of nerves and calories from the stress that you can get by beginning your project at the eleventh hour.

3. Quality of work

Learning effective time management while you are working as a project manager ensures a high quality of work, and all the projects reflect the talent that you have. You get plenty of time to readjust and deliver high quality while you hand over a completed project to your client.

4. Constant growth in business

If you are working as a project manager for your own business or someone else, your efficient work and timely delivery of projects lands you into a continually growing graph and helps in the maintenance of a better lifestyle and better work conditions as well.

5. More time to spend with family

Family is as important for your wellbeing as your career growth. If you procrastinate less and work more and meet the deadlines, you are saving a lot of time for yourself and your family. In return, you get more support from your family, and the cycle continues.

PMP Training in Lahore

ITHeight is your go-to place for the project management training where you can get certified and learn more about social media marketing, and other aspects of PMP training. So, you don’t need to look around to find Project Management courses in Lahore Karachi Islamabad or any other city of Pakistan as the solution is just here.

Business in today’s world has taken a whole new form. There was a time when one had to go to the shops for all their shopping, and businesses had to formulate marketing strategies that required more time, energy, and resources to make up any sales and profits. Today, business techniques and strategies have been changed a lot. We see a whole new world of business, marketing, and sales in any business. As a consumer, we can buy products of our choice from the comfort of our homes. And as business owners, we can do marketing and advertisements on social media, which helps us in increasing sales.

One such platform is twitter. We all know that twitter is one of the most used social media platforms in the entire world. We are going to shortlist some ways which you can use to do your business promotion on twitter.

1. Make an Account and Build your Followers

This is the first and foremost step in marketing and business promotion. This is, however, the most critical step in the process. It seems quite simple just to make an account, but building up your followers is the real task, which might take a couple of weeks or months. But once you are successful in reaching your target audience, you can address them for business promotion.

2. Engage with the Influencers

This is considered as one of the most effective methods of reaching the maximum people and target audience of your choice. Send PR packages to the influencers, and they will be helpful in the promotion of your products.

3. Make Ads

Make ads or twitter cards that are designed to appear on the feed of the followers as well as the rest of your target audience.

4. Use of Effective and Trending Hashtags

Hashtags are working wonders in the promotion of new businesses these days. They help in the attraction of maximum people that too without spending extra money.

5. Keep a researcher’s eye on the audience and other businesses

This is a crucial step in marketing and promotion. You must keep a check and balance on your followers, sales, and also on the techniques used by competitors.

All these are simple ways that are taught thoroughly in the Digital marketing courses in Pakistan. ITHeight is the place where you can learn simple yet effective methods of marketing your business online.