What is a ZEND PHP Framework?

Zend framework, sometimes abbreviated as ZF is a web application framework that is based on the principle of object orientation. It is an open-source framework and works in PHP 7. The Zend framework is licensed under BSD. This framework consists of a collection of other packages that provide support for MVC and Frontier Controller Solution. It is one of the most important tools in web development and together with other tools, helps in shaping a web into a more realistic and easily accessible place.

What are the benefits of the Zend PHP framework?

Zend framework consists of several significant and useful features. Here are some of the most common and most beneficial features of this PHP framework.

1. Fully object-oriented

It is an object-oriented PHP and compliant to the E-strict. This feature helps in the building up of several building tests and also helps in the development of the writing codes in a bug-free manner.

2. MVC implementation

This is another important feature of Zend. This feature is highly supportive of the layouts and templates, which are PHP based by default. Moreover, the components of the framework are loosely attached or linked to each other, which means all the components are minimally interdependent, and that turns out to be in favor of the final shape of web development.

3. Multiple database system supporters

Just like other amazing features, Zend PHP is an extensively flexible framework that supports other database systems like MySQL, Oracle, IBM DB2, SQLite, and many others. This is the main reason behind ZEND being the most popular and most used PHP framework all over the world.

4. Easy email composition and delivery system

A Zend PHP framework is linked to and supports many database systems, which make it highly reliable for an easy email composition and fast delivery system of the emails. Most of the time, POP3, mbox, and Maildir are helpful in the retrieval of the mails.

5. Flexible caching

This is one amazing feature of the system which supports easy memory for a file or a system. It also helps in the creation, authentication, documentation of APIs, an easy process for the users.

If you are interested in a ZEND certification in Pakistan, then you should consider ITHeight because they are offering the most amazing and quality courses in highly reasonable ways.

What is the Domain Name?

Domain for a website is a little kingdom for a website owner, which provides authority and a free hand to manage it. It becomes the identity of the site and is specific to a particular owner. You might think, why is it so important to have a domain for a website?

Why is it so Important to have a Domain Name for a Website?

A domain name is important for the identity of a website, as is your name for you. Easy identification and building up of memory is also an important factor in choosing a domain name.

How to choose the Best Domain Name for your Website?

Since the importance of domain names has been seen, we can now move on to tips and tricks which can help in choosing the best domain name for your website.

1. Keep it short

Your domain name must stay shorter. We don’t recommend domain names consisting of a full sentence. For example, www.mycreativeworldofartanddesign.com becomes complicated and useless. It becomes harder for the users to remember resulting in loss of traffic on your website. 

2. Unique but Catchy

While keeping the spellings and pronunciation simple, you must try to choose a unique name for your website that is catchy to the eyes and ears at the same time. Try to use a more brandable name as a domain because it gets easy recognition in a shorter period.

3. Use keywords

One of the most useful suggestions while selecting a domain name for your website is probably using keywords in it. It is more practical and smart that you do your research before choosing the domain name and then add some keywords in the final chosen name.

4. Avoid hyphens and double letters

Hyphens and double letters are confusing and annoying both at the same time. It is better that you avoid them while looking for a domain name for your website.

5. Keep it flexible

It means that you try not to use words in your domain name that represent a specific niche. This hinders the space in your domain name in case you want to expand the business that you chose your website for.

These tips and tricks are extremely helpful and practical and are taught in all the good trainings of Web Development in Pakistan.  Various professional IT Trainings are being offered by ITHeight to make you more aware and educated on the latest trends and techniques in the field of IT.

What is SEO and White Hat SEO?

Search engine optimization is a way to increase organic traffic on any website. SEO helps to increase the visibility of the site so that people can easily find the website on any search engine.

White Hat SEO is also known as ethical SEO. This type of search engine optimization works on the principle of creating quality and organic traffic. This also helps to increase the organic traffic that stays for a longer period. This means the audience stays for longer on your website. The technique is based on the creation of quality content and also providing links to the other content that is relevant to the original content. White Hat SEO follows the rules of the search engines and abides by the policies, which makes it a more reliable and authentic way of SEO.

What is the Significance of the White Hat SEO?

White hat SEO has always been advised because it is not a good thing to try to ditch the search engines. Let us have a look at why White Hat SEO is more advisable than other means.

1. To Stay in the Search Engines

While unfair means for SEO might help you gain more traffic for the time being, but search engines like Google always tends to raise eyebrows if we use black hat SEO. Ultimately, your website might get canceled form search engines.

2. Constant Growth

White Hat SEO might give the desired results in comparatively more time, but constant growth is ensured in this technique. If you make your social media presence steady, create quality content regularly, your website can enjoy a continuous and steady growth as a result.

3. Increased Traffic as compared to other Means

Constant growth means the traffic and audience on your website have now increased, and more people are taking a genuine interest in your content. If you are trying to do an online business, it gets a boost through White Hat SEO practices.

4. Gaining Good Repute Over Time

Earning a good repute through white hat SEO is the most precious thing that you can earn. Over time, if you continue to create quality content, deliver quality products, and are successful in gaining organic readers and followers, you are famous for the best quality.

These techniques are best taught by many institutions offering SEO training in Pakistan. And ITHeight is always at your disposal especially for SEO and Web Development training.

Now is the time for online business and marketing through the internet. Social media has been playing a vital role in the last couple of years to increase the sales of a business no matter how big or small business it is. This is the reason we see all the big and small brands having their Facebook pages. Through these Facebook advertisements and social media connections, all the brands and business owners promote their projects, products and increase the sales to many times than the sales they used to have in pre-social media culture. 

This is a subject of high interest, and everyone would want to know the strategies by which one can use Facebook marketing to increase the sales and income of any business. We have compiled some of the most sought after, tried, and tested tips to use Facebook marketing for your business.

1. Promoting the Posts on Facebook

Promoting specific posts helps to target their audience in a more specific way. For example, if you are a business owner and have got something new in your stock, you make a post and promote it on a flat rate so that the maximum audience is attracted, resulting in more sales and expansions of your business. Promoting posts increase the chances of your posts being seen on the news feed of your followers as well as other targeted audience.

2. Hosting Contests and Giveaways

Hosting an exciting contest or giveaways is another way that can help you increase your sales through the online business page on Facebook. For example, if you have a Facebook page for birthday cakes, you can host a contest that rewards a free cake for the winner.

3. Facebook Advertising

Marketing and advertising through Facebook are considered as one of the most effective ways of reaching potential clients and increasing the overall sales of your business. These Facebook ads don’t just appear in your news feed but also visible on the sidebar of your home page. This means these ads can reach even to the audience, which is not actively following you.

4. Social Media Presence

If you are very active on social media, this helps you a lot in boosting your online business. A constant appearance in social media keeps you and your business in the minds of its audience, which proves to be good for your sales in the end.

If you are interested in getting some more information, ITHeight is going to help you a lot in this regard. You can simply enroll for social media training in Lahore yourselves and get the necessary training for your business.

What is PMP Training?

PMP stands for Project Management Professional certification. It is a universally recognized certification considered essential for all project managers. The US Project Management Institute provides this certification, and the holder of this certificate is recognized as a skilled and qualified project manager. A PMP certification is issued after several exams and stages. Each exam and stage has its weight. For example, planning the project has a 24% weight in the overall scoring. Similarly, executing the project has 31%, initiating the project has 13%, monitoring and controlling the project has 25%, and closing the project has almost 7% in the PMP certification. This exam is based on the MCQs, and passing candidates are awarded the certification.

Benefits of PMP Certification

Endorsement of your project management knowledge is an important milestone that gives a sudden boost to your career. Besides, here are some of the most important benefits of the PMP certification, which might motivate you to get a PMP course.

1. Recognition in the Industry

We have already mentioned the program being globally accepted. This means if you have a PMP certificate, you get recognition in the related industry. You can work with any industry in the world, and add a wide range of experience as well as boost your career. Companies acknowledge the fact the PMP certified individuals are better at managing projects and achieving goals, and that turns out to be a plus point in your resume.

2. Skills Improvement

PMP certification is not a bed of roses and teaches you a lot of skills and tricks along the way. Having skills in the concerned field makes you stand out in the market that is full of project managers. PMP certification is a four-year program that is designed to help you develop important skills. These skills are very relevant and helpful in the augmentation of the career path.

3. More rewarding and encouraging job conditions

If you are more skilled than the rest of the people of your field out there, it increases your chances of getting hired or getting promoted, which means higher income and overall a more encouraging environment for the job. You take more interest and find enthusiasm in your job and put in more effort to make it better.

Many institutions offer PMP certification in Pakistan. One such institution that makes sure that the standard of this certification is maintained according to the PMI requirements is ITHeight.

Ever since the technology explosion near the mid-2000s, the world around us got digitized rapidly. Today, businesses of all sorts are starting to have more of a presence and influence online than they do in the physical world. This has naturally created a huge demand for people who are skilled in coding that revolves around web development. Various programming languages are available for this purpose, but one of the more commonly known programming languages is PHP.

What is PHP?

PHP is a server-side scripting language. This language is very easy to understand and has a very logical syntax. Its commands are also very easy to get used to, which is why this is the perfect language for beginner programmers to start their coding careers with. However, the simplicity of this language does not in any way limit its ability. It can be used for website development, creating web applications, and even developing mobile applications. It can perform all of these functions (and more) at both a beginner level and at a professional level. The scalability of this general purpose and easy to learn/use language makes it the go-to language to add to your CV.

Career Opportunities with PHP

As mentioned above, PHP is an easy to understand language for beginners but also allows you to scale it up to a professional level. And similarly, the employment opportunities that are open to you from having the knowledge of PHP in your arsenal also range from beginner level to a more professional level, depending upon your skill level. The employment opportunities range from system engineers, software engineers, web developers, mobile app developers all the way to freelancers working from the comfort of their home, and living the “laptop lifestyle.”

PHP Training in Pakistan

The phenomenon of digitization mentioned above is prevalent around the world and has even reached to third world countries such as Pakistan. With the facilities of the internet available across the country, and especially in big cities such as Lahore, businesses are looking to have an online presence to boost their sales. In such an environment, the demand for individuals skilled in PHP is on the rise. PHP training in Lahore is offered in many institutions. In a place like Pakistan, where the traditional careers entailed medicine, law, and engineering, people are now flocking to receive PHP training due to the high demand in the digital world, and institutions like ITHeight are doing this at best.

Technology has transformed our world drastically, and every sphere of life has been affected by it. Humans are spending more and more time online, wandering through the internet. Instagram, YouTube, Facebook, and Twitter are the “places” to be if you are looking to interact with and catch the attention of people. This shift of the human population’s attention from the real world to the online world has created a change in the world of business. Social media websites have become the primary source of marketing for companies across the globe. As more and more people resort to social media to receive their latest news and to keep up with the world around them, businesses are now required to have a significant online presence in order to attract the most customers.

Social media marketing has opened up new doors for businesses in many ways. Through social media, businesses can now reach a much more diverse audience. All the traffic from social media can be directed towards the official website of your business. Through an actively operating social media page, businesses can develop relationships with their audience, and a strong social media presence can allow your business to have serious brand loyalty.

While all of the benefits mentioned above sound like an excellent reason to invest some time in social media marketing, the process of it is not as simple as it seems. Social media marketing, much like good old fashioned marketing, requires proper training to understand the ins and outs of marketing in the online world. With every business, big or small, looking to have a strong online presence in order to attain maximum recognition, individuals skilled in social media marketing are in more demand than ever. This is why SMM training is an excellent idea for anyone looking to add some flair to their CV.

The influence of social media can be felt everywhere in the world, and Pakistan is no exception to it. Businesses in Pakistan, especially in big cities like Lahore, are attending to their social media vigorously, and personnel with experience in social media marketing are in high demand. This is why various institutions are offering Social Media training in Lahore, and a large crowd of people is signing up for it. ITHeight is one renowned institution that offers the best Digital Marketing Training in Pakistan.

Web development has been ranked as the 8th best job in the technology department. It is a well-paid job with a vast scope of growth and is currently a demand for the virtual world. The Bureau of Labour Statistics foresees a 15% employment growth rate by 2026 for web developers.

So, if you’re a web-developer or would like to be, chances are you’ll be very satisfied with your career choice. But with the market growth, access to information, and competition, there’s only so much one can teach to themselves. Self-taught web developers make up quite a strong number of total web developers.

It is always a healthy choice to keep learning more to experiment and to gain experience. To stay in touch with the latest web trends and demands, web developers need to have a keen sense of observation and awareness. One such advancement is WordPress, that makes web development seem quite easy.

If you have only started out as a web developer or have been at it for quite a while, it does not matter. Signing up for a web development training course or a class will never be a waste of time. It is a progressive way for you to interact with other web developers, providing you with a platform to learn more, acquire a new taste, and get exposure to how others tackle obstacles.

The languages, the coding, tools, dealing with software, glitches, and integrating your aesthetic sense is only the tip of the iceberg. A lot goes into it, and it is by no means an easy task. With so much to learn, it is impossible for one’s self to teach themselves while working. It can all be quite overwhelming and difficult to know where to start from and what exactly to learn. That is why it is important to learn step by step and from the basics.

While self-assessment is a virtue, it does not necessarily come in question unless tested. That is why committing to web development training allow you every opportunity to learn from the professionals themselves.

With these courses, you can rest assured of your skills that they match the international standard, and you can work from anywhere. These training courses can be conducted online or live, and they’re broken down into a logical order to make learning easy.

With options such as web development courses in Lahore, you can look for classes around your locality as well. A career in web development may be challenging, but it is equally rewarding, with the right knowledge and skill set. ITHeight has just the right resources that will help you embark on the journey to your new career.

If you’re a content creator or publisher, you probably have witnessed that no matter what quality content you come up with, it lacks something that prevents it from turning up at the top of the search results. Why is that?

SEO. Search Engine Optimization. This is one aspect all content writers and creators demand to make sure that their material stands a chance to be among the most relatable among the thousands of search results. What is SEO? It’s a common practice where you enhance the quality and the quantity of your website traffic.

It’s a non-paid, organic, and technical way of exposing your brand, product, or service to the search engine results. It revolves around the selection of keywords or phrases that people use to search for anything online.

It is about the understanding of the selection of the words that you would associate with your product or service, that would align itself with the highest possibility of words an audience would use to search for it. It depends on the terms or words the audience is using or the type of questions they are asking to look for a certain kind of product.

To target an audience, it is crucial to know what exactly the search trend is flowing towards. This allows you as a creator to predict and determine your target audience’s interest. When you design your content using SEO techniques, you elevate your chances of reaching your audience more effectively.

So would the search engine put your content above others who have paid to be placed on the top just because your SEO score is greater? The short answer is no. Search engines do not work that way. However, any material that generates traffic of the audience to your content is always welcome.

While advertising can generate traffic as well, organic search results tend to cover digital real estate more. Compared to paid advertisements that receive a total of 2.8% clicks, SEO content has a 20 times more opportunity to get clicked upon and generate traffic.

SEO is also the only good online marketing technique that, when maintained the right way, can continue to pay up over a long period of time. On the other hand, the advertisement needs constant funding, while the quality and compatibility of the content remain stagnant.

Various online courses and digital classes offer guidance on how to create SEO generated content. There are SEO specialists and consultants that provide SEO training in Lahore as well. ITHeight is one such institute that is offering the best SEO training in Pakistan. Workshops, live sessions, and hands-on training on how to produce SEO oriented content are great ways of learning.