Web designing is a vast field that covers a lot when it comes to designing. For example, the first thing is the production, layout, themes, tabs, and icons. And then there is the maintenance of the website, which makes them stay up to date continuing to attract the attention of its audience. Web designing also includes interface design, authoring, software updates, and, most of all, search engine optimization.

Web designing is also not free from the need for optimization. We have many reasons that favor the requirement of search engine optimization for web designers. Especially in the case of business websites, we must always be vigilant of our investments and expected profits and returns. Web designing for a business website has a special connection with the SEO, and we can emphasize enough in a small article like this.

1. Keep your Audience Engaged

Optimizing the website according to the SEO rules of a search engine, helps your audience to stay hooked. They will remain attracted as long as you keep providing with the latest stuff and content online.

2. SEO Ranking

SEO ranking does not only apply to blogs, but it is also equally important for business websites. While developing a website for a business, you must keep in mind that SEO optimization has to be done, increasing your chances of high ranking on the search engines.

3. Avoids getting you Spammed

We all know the SEO rules and trends change over time, and if your website is not updated according to the new rules and regulations, the chances are that search engines mark you as “spam.” Staying according to the search engine optimization rules avoids getting you spammed on the search engines.

4. Enhancement of the User Experience

When a designer develops a website, SEO is kept in mind with the ultimate aim of keeping your users satisfied. If a web designer can enhance the user experience, he is conveniently accepted as a great web designer.

5. Readability

SEO improves the readability of a website. Imagine a business website with no keyword optimization, no backlinking, and nothing about quality content or pictures. Such websites stand nowhere in the competitive market.

Web designing is a part of SEO training in Lahore where you learn different concepts of web designing in correspondence with the search engine optimization. ITHeight offers these great courses for the people who want to learn.

Business websites and blogs when they are in the startup stages usually are clueless about the use of WordPress. Even if they do have a website on WordPress, they mostly don’t know why they should stay on WordPress and how it can help in the business as compared to other similar platforms. WordPress is not just free, it is an awesome platform where you are facilitated with hundreds of free features and plugins which you can utilize in your website development and also satisfy the aesthetic sense.

Let us now talk about the reasons why WordPress is the best platform for developing websites. Although the list is never-ending, still, to summarize them will be helpful for many web developers out there.

1. Free Features

WordPress has to go hundreds of free features, themes, frameworks, and a lot more that enables and encourages many people to come and play with the freely available wide range of features and work limitless. 

2. Easy for Everyone

WordPress is super easy to use. Anyone with only basic knowledge of website development can understand how to use and develop a website. You can edit your profile and customize your themes easily without having someone to help you. Even if you don’t understand something, you can easily install the Google Analytics plugin and get assistance.

3. Reliable Security Features

The security of a website is of utmost importance. No matter what purpose is for your website, a secure website is your basic need. WordPress is specially designed to combat the security concerns in the e-commerce market. Moreover, they have a regular up-gradation of their security system to make it more reliable and secure for the bloggers and business websites.

4. Higher Ranking on Search Engines

WordPress is the most popular and reliable platform for web development. It is trusted by the search engines mainly because of its policies in complete harmony with most of the search engines. This is the reason, having a blog or business website on WordPress gets you higher ranks on the search engine. Next time, when you open google, don’t forget you find your blog on WordPress and know where it is ranked by Google.

5. Unparalleled Support

Last but not least, WordPress is always there for your support and queries and never leaves you all alone in the internet world.

Such important tips are available in the web development courses in Lahore. ITHeight has the most learned staff and related information, skills, and knowledge on how to develop websites on your own.

A project management professional is a certificate that enables a project manager to get a sudden boost in his or her career. Project management is becoming the basic and essential of any organization belonging to any field in the world. Project management training equips with the right skills and knowledge that can be utilized to complete a project.

Besides, there is the reason why project management helps in succeeding, especially in the business. We have a long list, but let us summarize and note down the most common and crucial reasons.

1. Planning helps to prevent failure

This is a simple rule to progress. Even if you are not progressing, make sure you are not falling either. Project management helps in doing all the stuff in a more meticulous way preventing you from the hazards of failure. Not failing is, of course, the opposite of being successful in the business field.

2. Time management and communication skills

During the process of project management training, you learn a great deal, especially the importance of time and making the best out of available time. Since you get to be involved with many people belonging to different walks of life, you gradually become better in communication, a skill which is, in fact, the best thing for any project manager otherwise.

3. Growing demand and high earning

As already discussed, project management has become part and parcel of any organization. This means certified project managers are in high demand. Private and public sector organizations are willing to pay the hefty amount in exchange for the excellent skills they show while tackling the issues related to project management for someone else.

4. Learn to manage the budget and meet timelines

PMP training is a complete package that comes with a lot of opportunities through which one learns not only the scheduling, planning communication skills. Managing the resources is the most precious learning during the training, and it opens new doors for you by some of the top-notch companies who would love to work with certified project managers.

People living in Pakistan have good news because PMP certification in Pakistan is offered by one of the prestigious institutes. ITHeight is offering a high standard PMP course for the people who want to pursue a career in project management.

Marketing is such an interesting art and science where one presents his business or work the way it becomes irresistible for the target audience. Internet marketing is a whole new world and entirely different from the conventional methods of marketing. Various social media platforms are utilized for marketing purposes, and these websites have brought some amazing features into their software, which has made it one of the most effective ways of marketing. The main reason behind the need for social media marketing, especially Facebook marketing, is that there are almost 1.5 billion users of facebook that are active every day.

Especially if most or all of your target audience uses Facebook, it becomes an unwritten rule that you begin to learn some facebook marketing rules, which will help in growing up. Here are some of the effective rules for facebook marketing.

1. Make an important connection

Whenever you think about marketing, make sure that you have plenty of useful connections that can help you grow your business and spread the word about your new venture or new launch.

2. Describe your story in an attractive manner

Facebook has business pages, and they allow you to describe yourself in the tell your story tab. Invest your energy in telling your story in an attractive manner, which catches the attention of your target audience.

3. Reach new customers

Don’t just wait for the customers and audience first to reach you out. It will be even better if you start being proactive and reach out to your potential customers. Make new customers reach them proactively, and you will notice an increase in your business in no time.

4. Make innovative videos

Videos are the new trend in Facebook marketing. But make sure you come up with new video ideas and superb editing skills which you can develop once you begin to work on this line.

5. Post regularly

Never miss a day without posting content on your business page that you have created on Facebook. Keep on posting descriptions, images, and video advertisements on your page. Moreover, try to encourage comments and interactive live sessions with your audience. They help in creating a lively image of your business.

Facebook has facilitated the business pages with an uncountable number of options through which they can promote their business. Digital marketing courses Pakistan help you learn those options more professionally. ITHeight has designed these courses keeping business owners, especially in mind.

PHP is one of the most widely used programming languages all over the world. Certain practices in PHP must be on the fingertips on any PHP professional. Let us enlist all those practices here for the convenience of anyone who wants the knowledge of basic practices.

1. Maintain a coding standard

Maintaining a proper coding standard is crucial to PHP development. It becomes easy for any PHP developer from anywhere in the world. If not followed a proper standard, the whole programming becomes an unmanageable task.

2. Set suitable defaults

If you are capable of setting good defaults for PHP, the whole program gets any easy thing to sort out. For example, select from the list of supported time zones.

3. Don’t use small tags

There must not be any practice like the use of shortcuts. It is almost criminal and leads to nowhere. Never use small tags because it gives a highly unprofessional look of your work. Moreover, it comes in conflict with the XML parsers and renders your code incompatible.

4. Indentation

Maintaining a proper standard for coding is the best practice, and so is the indentation. This means the white spaces and line lengths must also be maintained according to the guidelines and standards. Ideally, an indent of 4 spaces is considered standard, and a length of 80 characters is optimum. 

5. Turn on error reporting

The main purpose of this practice is to maintain a high function of the programming. You must turn on the error reporting while working as a PHP developer. It helps in quick spotting of any functional error and gives ample time for correction.

6. Prevent deep nesting

Nesting levels can bring about many problems for you, especially in a case where you intend to debug your code. Try to stay as logical as possible.

7. Make the best out of PHP manual

One thing famous about it is that we must treat a PHP manual as our best friend. You can consult at any time when you think anything is not in your understanding or control.

8. Upgrade PHP

Last but not least, keeping an upgraded version of PHP solves a lot of your problems, making it easier for you to get a better version with more advanced features.

PHP training demands high standards and excellent skills of the instructors. ITHeight promises the most skillful instructing staff with up to the mark learning environment. This institute for PHP training in Lahore is considered one of the most reliable places for the courses.

Google is famous for facilitating advertisements and letting the websites make money out of them. Google AdSense is one of the programs that enable websites to make money depending upon the traffic and reach. Through Google AdSense, publishers serve the videos, text, images, and any content relevant to the content of the actual website. All these advertisements are optimized and regulated by Google itself. Revenue is generated based on clicks or impressions on the website. AdSense is a source of making money by simple advertisements. It is said that Google earned 22% of its total revenue from AdSense.

Google AdSense is the most famous advertisement network according to current status. Many website owners find it a good source of revenue on their websites. This mode of revenue is especially famous among the smaller websites with relatively lesser resources and limited sources of income from the rest of the content of websites. ‘

Which websites are good sources of revenue through Google AdSense?

A website with the following features is more likely to produce money from AdSense.

• Produce quality content, whether it is the text, videos, or images, which keeps good traffic on the website.
• Websites that religiously follow the guidelines by webmaster.
• The proportion of ads is regulated, and their space is carefully kept less crowded.
• They don’t urge the users to click on the ads by putting calling out phrases below their ads.
• They don’t link with the websites of poor standing.

History of Google AdSense

Google AdSense was launched in 2003 with the name “content targeting advertisements.” Since then, Google AdSense has improved its functionality and added more features to make it more profitable for the website owners.

How AdSense works?

Here are some of the simple steps that you need to follow if you want to make your website earn money from AdSense.

• Select the relevant ad for your website
• Choose an appropriate place on your website for ad
• Allow highly paying ads on the website
• Follow the guidelines by the Google AdSense

Web development is a vast field and requires a lot of skills and time to practice. But before anything, you must learn the skill formally. ITHeight is one place where you can find multiple courses under one roof. It has the privilege of being the only institute that offers a high standard of web development courses in Lahore.

Online stores and bloggers must know the importance of images used on websites. Visual memory is considered a stronger way of instilling information in the minds of the target audience. We have to use the same skill on our websites to increase image optimization. 

What is SEO Image Optimization?

Modern cameras and lenses have enabled us to create high quality and realistic images. But when we want to upload it on our business site, they either refuse to upload or become a headache for a potential client to open a single image.

SEO image optimization is simply the reduction of the size of the image without compromising the quality of the image. Our main aim is to reduce the loading time on our website. Product images with most visits and clicks enable us to get ranked higher on the search engines.

What are the benefits of SEO image Optimization?

1. Catchy colors and attractive images draw more attention and result in increased traffic on your website.
2. The products you display in the form of images become more accessible to the clients, and they can directly decide what they want from your website.
3. More images get your website ranked higher on the search engines.
4. Your target audience finds it easy to navigation your website, which makes them come back again, and you get loyal customers.
5. It improves the loading speed of your page.
6. Increased engagement on your content and website for the reasons mentioned above.

How to do SEO Image Optimization?

There are simple tips and tricks with which you can achieve an effective SEO image optimization.

1. Use relevant images, but make sure they are not the usual images that anybody can use. Try to be unique and a little creative while uploading the images.
2. Try to add a short description with every image on your website and make sure the language is simple.
3. Reduce the size of the image once you have selected a high-quality image format.
4. Organize your images and make the overall look of your website harmonic.

SEO training in Lahore is, for sure, a preferred place for most of the aspirants who wish to learn the skill at any level. At ITHeight, you can learn anything and everything about SEO from basic to advanced levels, which helps you regulate your websites more professionally.

Project management is the task that requires all the ingredients in a project manager. It demands nerves, sharp reflexes, baseline knowledge, and deep insight into the specific project. But sometimes, silly mistakes land us into bigger problems. The following are some of the mistakes that you must avoid as a project manager.

1. Unclear Aims and Objectives

It is pertinent that a clear ideology is required for successful execution. A project manager must know the main idea behind his actions. His aims and objectives must be clear, and he must have devised his success metric by the time he brings an approach to the table. If you don’t do this, there are high chances that your project is going to be a failure like two-third projects of any project managing firm.

2. Poor Planning of Resources

Planning forms that basis of any project. If you are not a good planner, you can never land into a complete project. You always have some resources which you must utilize most wisely; otherwise, you will end up getting resourceless, which means utter disappointment. Try to do foolproof planning, especially when it comes to the planning of resource utilization.

3. Poor communication with the teams and clients

It forms the basis of most of the failures of projects. Proper communication with the stakeholders, as well as the team members of the project, must be maintained until the completion of a project. We will always advise you to over-communicate because it always makes your client satisfied with your progress, and timely decisions can be taken in case of some unexpected events.

4. Not using the correct means and software

Random experiments and undocumented work always ends up in a failed project. We advise you to use =proper project management software that can track down every step that you take, every resource that you utilize, and also the progress of your project, if any.

5. Failed or Poor Evaluation

It is wise to keep evaluating your progress time and again. The evaluation must be done very keenly and honestly so that you can make timely decisions if you see any unwanted event in the course. If you don’t evaluate, you are most probably going to deliver a failed project. 

PMP certification enables you to represent yourself as a trustworthy project manager who can be trusted even without any experience. PMP certification in Pakistan has acquired a better shape after it has been provided by ITHeight because the institute has maintained a high standard of the course.

What is PHP Certification?

PHP is a server scripting language and is widely used for web development. PHP can be embedded into HTML by executing code. The server executes the PHP code, and the client receives it in HTML. PHP is considered as a simple language, especially for the newcomers. It is said that more than 80% of the websites use PHP, including Facebook, Wikipedia, and WordPress.

Why is PHP certification important?

Certification, in general, is good for landing in a good position in your career. It means you know the PHP enough to work as a PHP developer. It is one of the very good technical ways by which you can prove to your clients and co-workers that you are worthy of doing a job as a PHP developer. It also gives you a basic knowledge of the subject which you can easily polish once you begin the actual work because both go hand in hand.

What steps are necessary to become a certified PHP developer?

You must have at least a bachelor’s degree to become eligible for this certification. It would be an extra point if the degree in computer sciences, software engineering, or another relevant subject.

PHP certification is issued after you have cleared a certain series of exams. These exams are based on multiple-choice questions, and the candidate has to secure more than or equal to 75% marks. If the candidates get more than 95%, he is awarded Excellency degree notation as well.

Another important aspect of the certification is that you must complete your certification under some supervisor who can mentor your skills. It is also important to have a supervisor because his name is needed on the certification.

What are the skills required from a PHP developer?

A good PHP certified developer must have the following skills and abilities.

1. Knowledge of MySQL, jQuery, and Ajax
2. good communication skills
3. Photoshop and other similar tools for design
4. Ability to think critically
5. A desire for solving the problem
6. And last but not the least, knowledge of PHP

PHP Training in Pakistan

Many students are looking for a reliable PHP training in Lahore so as to get a PHP certification. ITHeight is where you are guided from getting enrolled, to training and exam preparation that guarantees results.

Designers and trends have never-ending relationships, no matter what field it is. The same is the case with web designing. Web designing was simpler and easier in the past couple of years, but now it takes a lot of hard work, though process and research involved that can make a website more readable and easy to use for the target audience.

Here are some of the most popular trends in web designing for the year 2019.

1. Organic Designs

Organic or fluid designs and elements are the talk of the town for this year. Straight lines are going out of the trend with every passing day, and now people want to experiment more with the fluid shapes and organic designs. They do not involve regular shapes like circles, squares, or rectangles, but actual objects of nature are getting more interest from web designers nowadays.

2. Monochromatic Web Designing

Web designers are now more inclined towards the monochromatic themes for the websites. They are not interested in adding all the colors from nature into one innocent website page, which can become the cause of pain for some eyes. Subtle but similar shades are now incorporated in the web pages.

3. Retro Layouts

Nostalgic, old school and retro themes are into a trend in the current year when it comes to web designing. Presenting the modern stuff with a nostalgic or retro theme gives just the right proportion of what we call as fusion or juxtaposition for both the eras. This idea is never going to an end if you mark my words.

4. Glitch Art

Glitch art is similar to but not the same as retro designs. Glitch is seen more and more into the latest web designs that we observe in this year. Double exposure images make up for the most catchy web designs liked by many web developers from all over the world.

5. Increased Videos

Video content is going to be the new trend, and if you observe, it already has established itself as the trendiest content type used for web designing or even marketing. 

6. Minimalism

Minimalism is the new fashion when it comes to web designing or every designing that you could look around. The minimalistic approach, while adding plugins and themes, makes a website more audible for the readers.

Web development is an art and science. If you want to learn this art and science of web development courses in Lahore, you must try to look for the best institute which is capable of providing these courses professionally. ITHeight must be the preference that would never fail you if you are eager to learn web development.